Lunch seminar GCN

A few images from the lunch seminar organised by the Geneva Communicators Network at The Swiss Press Club on Tuesday the 22nd.

This was the description of the short seminar:

Lunchtime seminar –  Communicating through images

This presentation will focus on visual communication, specifically the role of images in communication. Francesco Arese Visconti, an experienced professional photographer, will explore the power of images.

Every time we take a photograph, we are actually cropping reality, we are choosing what message we want to deliver. Today, on social media, some half a million images are being uploaded every minute. But what is the value of the image? What are we communicating? Visual communication can be very powerful in a positive way but it can also be ambiguous, misleading or even offensive. Sometimes images are even more culture dependent than words. By considering some basic theories, analyzing images and through an interactive exercise, professionals in the communications field will be helped to reflect on the value of the image as part the communication toolkit and strategy, how images can be manipulated and published, but also how they can be a valuable support in your communication.

Date: Tuesday 22 September 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.

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